Native 3D model Integration into Zillow, Trulia etc...
I think it is rather strange that no one is addressing the largest concern that realtors have which is getting visibility of their 3D models on popular search aggregators such as Zillow. Sure, you can put a link in the MLS in the "Virtual Tour" field, but realistically the term virtual tour is stigmatised by the cheesy ken burns stills set to music that no one ever clicks on because they offer no value. These are not "virtual tours" as we all know. That being said, if no one is clicking on the "Virtual Tour" link (which is buried at the bottom of the property's description), then no one is seeing the 3D tour. If no one sees the 3D tour, what use is it for home buyers or the realtors that pay for them to be created. Sure, the realtor can create a micro site for the property and feature all of the rich media they want (floor plans, property videos etc), but zillow limits those as well (they don't want people to click on an external site). Also, they can distrubute them through social media, but facebook is not a destination for homebuyers to search for their next home. According to NAR, the majority of home searches begin on aggregator sites like zillow, trulia, and realtor.com not on twitter, instagram or facebook.
What realtors have been asking for is the ability to highlight the 3D tour near the top of the listing with a 3D icon (much in the same way that Amazon books have an icon that says "look inside"). Until this happens, both home buyers will not see value in 3D scans and as result, MP 3D will die on the vine without anyone ever seeing the incredible value they bring.
So, my biggest question to the nice folks over at Matterport is why are we even talking about all of our wish lists of exciting new features when the entire home buying audience isn't even seeing the great features that already exist today??