Matterport Business Model - Flawed?
Matterport, what is your long-term strategy? Sell as many cameras to as many people as possible, realtors, service providers, brokerages etc? I'm not sure this is smart; nor does it help me as a service provider.
I already have to struggle with the customization limits to what I can do with a tour, the lack of editing and modifying which keeps your product so proprietary, and us (the service providers) practically at the mercy of your terms & conditions...now why should I continue to use Matterport and pay the monthly subscription and space fees when Matterport would be just as happy selling their camera directly to my prospective clients so they can "do it themselves?"
I've read many threads and opinions and responses to MSP's concerns about branding to both service providers and realtors alike. I tend to side against Matterport in this instance, no matter how cleverly worded a Matterport representative's response may be (mostly round-about replies if you ask me).
I don't even know where to start, but I'd like to keep this message concise; discussing my major point: marketing to both service providers and the end client WON'T WORK and will ultimately leave a bunch of people with Matterport cameras, hardly using them, and nobody will be making any money. Matterport NEEDS an option to remove branding from the tour showcase. I have already lost several LARGE automotive clients who would have otherwise loved to have a 3D model + virtual tour created for their dealerships, and individual cars, but declined because they don't need MORE branding and cross-selling. Having a 3D model + virtual tour of a dealership (especially going into the individual cars with the camera) is a fantastic feature, and more dealerships will adopt this form of media (with or without the Matterport platform), but why would they want to host a tour on their website that advertises for anything besides the products they have direct affiliation with - the vehicles and services that they sell? Why would they want their competition to know what tools they're using to create their immersive content that keeps them one step ahead of the competition? I don't blame my leads for declining, but I blame Matterport for not giving me (the service provider) an option to remove the Matterport branding. Depending on the size of a dealership, and how well I deliver the benefits that an immersive virtual tour can bring for their marketing and sales, I can score jobs ranging from $1000-$4000, and more (mind you, more time is required to create the tours, but it's well worth it. Much better than the real-estate market with $200-$300 jobs taking the majority of our time.
A real-estate listing is a one-time deal. Once it's sold, the home won't be sold for another 13 years (average). Not much room for recurring income. Car dealerships are an MSP's golden egg. They are constantly selling turning over products, and have many more uses for add-ons like Mattertag-Post links. An MSP can actually charge a monthly fee to update the links a set number of times per month. There's room to negotiate a small commission per vehicle sold if the tour brings customers into the dealership after virtually "sitting inside that new Lexus" on the website before coming in for the real-life test drive. If an MSP offers 360 video as an additional service, imagine how easily they can sell an interior tour of a car, with a 360 video test drive embedded in a Mattertag Link within the car. I know how easy it is because I've done it. The irony however, is that while I've used the easy-to-wow factor of a Matteport 3D model/virtual tour to attract my automotive clients, after learning more about the platform, they're more interested in JUST my 360 videos, OR in me using alternative methods of virtual tour creation, in which I control the branding (which I can easily do, I have 360 cameras, DSLRs with panoramic heads, the appropriate software etc.)
So then why do I like Matterport for my automotive client based target market? Because it has the potential for delivering a good end product, in a relatively short amount of time. Unfortunately, this is proving to not be enough for the automotive world. It seems that I'm being forced to find an alternative way to generate a 3D model and combine it with 360 photo-spheres myself. There are easy-enough-to-learn photogrammetry solutions, and merging the 2 worlds (3D model with 360 spheres) can be done with some IT/software savvy.
So Matterport please tell me, why should I continue my attempts to leverage your service and pay the monthly fees when the push-back is indicating that this might not be the most ideal solution for my new target market after all?
@Matterport_Linda Can you please shed some light on this?