Pricing your Matterport services
Hello Matterport Service Partners!
Nice to meet you. Several of you have written in asking about how you should price services so we wanted to address your questions.
Question 1. How should I price my Matterport services?
While we encourage you to determine a pricing structure that fits your market and audience, we’ve been working to better understand prices that influence greatest conversion. We recently surveyed scan service leads from this year, who were predominantly real estate professionals. We asked them a variety of questions including the price they were quoted and the price they paid for Matterport services. For those that purchased, the data showed that a $.10 per square-foot price, on average, was most successful in closing the deal for regular size properties, and a bit lower for larger properties.
Consider this data, along with your goals (growing your client base, maximizing profitability, etc), to determine how competitively you want to price. It’s obviously up to you, but we are asked time and again, we wanted to share this data a little more broadly. Please note that prices may vary depending on geography, and there are opportunities to charge more for add-on services beyond a “baseline package,” which we address in the next question.
Question 2. How should I package my services?
In order to keep your prices competitive, you may consider offering a Matterport 3D tour without the bells and whistles. Once your lead is interested, or has purchased the baseline package, you can offer add-on services such a Mattertag Posts, Highlight Reel/Guided Tour, Schematic Floorplan, and/or Virtual Reality enablement for additional amounts.
We’d love to hear what prices and/or packages work for you. Respond back to let us know!