Driving Results for Matterport Service Partners
A few of you have reached out recently regarding our efforts to promote MSPs, and a recent email campaign to real estate professionals. We would like to take an opportunity to address these concerns, as well as to tell you about some of the new things we are doing to drive additional business to MSPs.
As you know, we surveyed all MSPs earlier this year and heard one thing loud and clear: you want more leads! In an effort to make this happen, we recently asked for feedback from leads who requested to be connected with a Matterport Service Partner.
We found that only 33% of those leads successfully ordered a Matterport scan service after we sent them to an MSP.
We currently spend over $50K per month generating and distributing leads to our 1,450 official MSPs. We want to grow this free lead program, but the results that we get from the program need to improve. This program needs to result in more business for MSPs than it currently does or it isn’t cost-effective.
By surveying the leads we’ve sent to MSPs, we have found that there were a number of reasons why they did not order scan services, and we are actively working to address the reasons that are under our control. We will share detailed findings with you in our upcoming November MSP Program webinar, and also provide suggestions on how you can keep lead conversions and customer satisfaction high.
There are thousands of these leads who have not yet purchased a Matterport Space from an MSP, but expressed interest in buying future scans. We’re working to remind them of all the great reasons to order Matterport scans, to tell them about new 3D Showcase features, and to drive them to MSPs like yourself. We are trying to drum up business for you!
We are scrubbing our database
We recently started to ramp these efforts. In doing so, we discovered that about 15% of our scan leads were incorrectly coded in our database, and may have received our general marketing emails in addition to emails promoting the MSP network.
Now that we are aware of the issue, we are scrubbing our databases to ensure this doesn’t happen again. We appreciate your patience as we work through this issue and toward effective marketing that drives more business for you.
Our efforts have been paying off
Over the past few months, we have made several other important updates to the visibility of our Service Partners and the option to purchase scanning as a service. Our initial data indicates that it is paying off!
We have seen a 34% quarter-over-quarter increase in scan lead volume this past 6 months, and we’re launching new efforts to drive even more volume. Our goal is to ensure that existing leads are fully educated about the benefits of Matterport’s 3D Showcase and remind them to connect with you for services.
So in sum: we heard you and we are committed to making our MSPs successful. Demand for Matterport and 3D scanning has never been higher, and the press and positive exposure around Matterport is stronger than ever. It is our intent and goal to help everyone in our ecosystem to be successful.
Below are some FAQs to address some commonly asked questions. Thank you for your patience as we get this right.
The Matterport Service Partner Team
Frequently asked questions:
DOES MATTERPORT SCRAPE MY ACCOUNT TO MARKET TO MY CUSTOMERS?
No! Some of you have written us expressing concern that your customers are receiving promotional emails from us. There are a few ways this may happen:
- Frequently, clients will write to Matterport to inquire about camera ownership, and may subsequently realize that partnering with an MSP is a better option. When they don't let us know that they have chosen an MSP, we continue to communicate offers, product announcements, etc.
- Some Scan leads specifically request to continue receiving updates and promotions from Matterport even after they have been connected with a service partner, so we keep them on our general email list.