Data needed to support advertising claims
We are looking to gather information about homes that have been sold in our area to determine if the ones that included Matterport 3D increased the selling price (average cost per square foot) and reduced the number of days on market. It would be extremely useful to be able to search through a database of MP scans within a particular zip code and cross correlate that data to homes that did not use MP. Hopefully, the delta could make a compelling case that MP has a distinct impact on selling metrics. Otherwise. it seems that we have to convince our customers "on faith" that Matterport is an effective selling tool. This is often difficult selling proposition given that MP is a new and unproven technology amongst a vast graveyard of failed real estate tech.
Also, has Matterport ever done any focus group testing, white papers, or online surveys that make the case that buyers prefer seeing listings that feature 3D and/or video? Google and the NAR did a study back in 2013 called "the digital house hunt" that illustrated the effectiveness of using video in RE marketing. It would be extremely useful to cite a similar study that proves the effectiveness of Matterport in our (and your) marketing.